Learn the language
The market loves to sound complicated. It isn't. Here's every term Aura uses, explained the way you'd explain it to a friend — with a real-world comparison for each.
5-Year Median P/E
The company's typical price tag over the last five years.
Its 'usual price'. We check whether today's price is cheaper or pricier than how it normally trades.
Borrowings
The total money a company has taken on loan — from banks, bonds, or other lenders.
Like the loans on your house and car combined. Some is fine; too much gets risky when money is tight.
Debt-to-Equity (D/E)
How much a company has borrowed compared to the money its owners have put in.
Like comparing your loans to your savings. A low number means the company isn't living on borrowed money.
DII (Domestic Institutional Investors)
Big Indian investors like mutual funds, insurance companies and banks.
The big local money — the same funds many Indians invest in through SIPs.
Dividend
A slice of profit a company pays out to its shareholders, usually in cash.
Like rent you earn for owning a piece of the business, on top of any price gains.
Engine Match
A single 0–100 score combining all four of Aura's quality checks.
Like a report card percentage. 90% means the company passes almost all our quality rules.
Equity Capital
The original money shareholders put in, counted at each share's face value.
The founding stake — the seed money owners contributed to get the business going.
FII (Foreign Institutional Investors)
Large global funds — pensions, hedge funds, foreign banks — that invest in Indian companies.
The big international money. When they steadily buy a stock, it's a vote of confidence from professionals.
FII Vector
The direction foreign institutions are moving — buying more, holding steady, or selling.
Which way the big money is leaning over recent months.
Guardrail
A strict quality rule every company must be measured against — no exceptions.
Like a bouncer with a fixed checklist. The rules are the same for everyone, so there's no hype or bias.
Large-cap / Mid-cap / Small-cap
A way of sorting companies by total size — large, medium or small.
Large-caps are the established giants (steadier), small-caps are younger and riskier but can grow faster.
Market Cap
The total price of the whole company if you bought every share.
The full price tag of the business. Bigger companies are usually more stable than tiny ones.
Mutual Fund
A pool where many people's money is invested together by a professional manager.
Like carpooling for investing — you chip in, an expert drives, and you share the ride across many stocks.
Net Profit
What's left from a year's sales after every cost, interest and tax is paid.
Your take-home pay after all deductions — the real money the business actually kept.
Nifty 500
A list of India's 500 biggest listed companies, covering most of the market's value.
Think of it as India's '500 most important companies' list. We stick to these to avoid shady micro-stocks.
Operating Profit Margin (OPM)
The share of sales left as profit from the core business, before interest and tax.
For every ₹100 of sales, how much the main business keeps before loans and taxes. Higher is healthier.
Price-to-Earnings (P/E)
How many years of today's profit you're paying for at the current share price.
Like a price tag measured in 'years of earnings'. A P/E of 20 means you pay 20 years of current profit to own it.
Quarter (Q1–Q4)
A three-month chunk of a company's financial year, when it reports results.
Companies share a progress report four times a year. 'Q1 FY26' is the first quarter of financial year 2026.
Reserves
Profits the company kept and reinvested over the years instead of paying out.
Like a savings account built from years of leftover earnings. Big reserves mean a well-padded business.
Return on Equity (ROE)
For every ₹100 of owners' money, how much profit the company makes in a year.
Think of it as the interest rate the business earns on its own money. Higher means it uses money well.
Revenue (Sales)
The total money a company brought in from selling its goods or services in a year.
Your gross salary before any deductions — the top-line money coming in the door.
SIP (Systematic Investment Plan)
Investing a fixed amount regularly (say monthly) instead of all at once.
Like a recurring deposit, but into the market. It smooths out the ups and downs over time.
Total Assets
Everything the company owns — cash, factories, inventory, investments and more.
Add up everything of value the business holds, the way you'd total your home, savings and car.
Total Liabilities
Everything the company owes — loans, supplier dues, and other obligations.
All the bills and debts the business still has to pay, the flip side of what it owns.
Valuation
Whether a share looks cheap or expensive relative to what the business earns.
A great company can still be a risky buy if you overpay. Valuation checks the price, not just the quality.
Volatility
How much a share price jumps around. High volatility means bigger swings.
A calm lake vs choppy sea. Choppier prices can be stressful and riskier for beginners.
26 terms · more added as the product grows